Make your brand stand out.
Brand Communications
BEST works with you to develop an effective communication strategy that underpins the mission and vision, and the goals & objectives for your business. It provides a road map to develop and communicate a consistent brand image, positioning and messaging across all facets of your business and marketing channels from both inside and outside your business.
Brand Design
Branding influences how customers perceive & connect with a business. The way you look and the way you talk is key to creating your unique selling proposition and to stand-out from your competition. Your logo, typography, visual elements (photography & illustrations, colours, shapes & patterns and written word needs to be consistent to ensure clear messaging and brand profiling.
Brand Implementation
BEST works with local graphic designers, web designers, videographers, photographers, copywriters, public relation consultants, event coordinators, advertising & social media management, signage, uniform specialists, print media & printing firms to ensure consistent implementation of your brand is achieved across all of your marketing platforms.
Digital Marketing
Establish Brand Content Categories with clients to develop strategic messaging for social posting.
Develop and design content posts specific to clients business and industry that are aligned to core purposes to increase engagement with customers
Develop Social Media Calendars for clients
Use social media graphic platforms such as Canva & Animoto to create compelling social media posts & videos
Organic feed & story posts using content provided by client
Paid advertising posts
Implement tailored hashtags
Share posts to groups & tagging
Reply to comments
Post scheduling software
Advertising Campaigns
Whether it’s increasing brand awareness, driving sales, launching a new product or promoting a specific event, having clear objectives and understanding what success looks like is critical.
Consistency in messaging and branding is key across all marketing channels that are memorable, expressive & leave a lasting impression. An advertising slogan helps a brand stand out in the minds of its consumers and over time becomes synonymous with the brand itself and can convey the essence of the brand summarising its values, mission or key offerings in just a few words.
Tailoring the campaign for specific platforms and having a strong Call to Action must tell the audience what to do next - whether it’s visiting a website, buying a product or signing up for a service.