Tips to developing a successful Social Media Calendar
Understanding the pillars behind your marketing & branding will help you to build an engaging Social Media Content to promote your business. Subscribe to receive my Free Guide and Content Calendar Template to manage your posts.
One page Marketing Plan for small business
No matter the size of your business, a Marketing Plan is vital to promote your products and services, and you need to have a marketing strategy in place. Many small businesses find marketing their business a daunting exercise & time consuming, but it doesn’t have to be. Use my easy one page Marketing Plan as your road map and key steps to build your business. Need more help? Contact me for a free consultation.
Why use a strapline/positioning statement as part of your brandmark?
Straplines are used for various purposes and designed to work in conjunction with a brandmark. Start-up businesses or businesses that use a unique made-up name will generally use a strapline to communicate what the business does, offer or use as a “call to action.” Taglines are different, they are short-term and created to underpin promotional campaigns. - Lynne Trensky
When & why do you refresh your brandmark?
A timeless brandmark can serve its role for up to ten years, however most don’t for various reasons. Generally, brandmarks/logos outdate or no longer reflect the image you want to project in the marketpace and direction/positioning of your business moving forward.
As a general rule it is good to reassess your brandmark each time you prepare a new strategic plan for your business to ensure it still meets the strategic direction for your business.
Key indicators include a change in your product offering and positioning, a branding hierarchy is needed to demonstrate the relationship between your corporate brand and sub-brands, your brand has suffered reputational damage, merged with another business, your brand doesn’t apply well across digital platforms or in large or small formats.
Whether you need an evolution or revolution of your brand, always start by assessing the equity or heritage in your current brandmark and the role it has to play. - Lynne Trensky