Whatever it is, the way you tell your story can make all the difference.

Lynne Trensky, director of BEST Promotions & Marketing, spent more than 20 years working for some of Australia’s leading graphic design studios specialising in brand communications for multi-national businesses operating in tourism & hospitality, corporate, fmcg, government, health and finance.

Living in the Dandenong Ranges for the past 22 years, Lynne enjoys helping small businesses both as a volunteer and in a professional capacity, with brand development, brand management, communications and marketing. She developed the Emerald Business Group and spearheaded the Eastern Dandenong Ranges Association (EDRA), a recognised (LTA) local tourism authority and business group under Yarra Ranges Tourism.

In her volunteer role with the Eastern Dandenong Ranges Association, Lynne focuses on supporting new and local businesses in Emerald, Cockatoo, Gembrook and surrounding townships with networking, marketing, brand & social media management, promotion, training, product development, events and advocacy.

Lynne is also a Cardinia Councils Tourism Advisory Committee member representing the Eastern Dandenong Ranges region marketing strategy and manages visitor enquiries via Eastern Dandenong Ranges Visitor Information and listing on Visit Victoria.